March 30, 2011

The Nation’s Third Oldest College Newspaper

Volume 81, Issue 9

Jay Sean coming to NU

Jay Sean on his album cover. Photo courtesy of

Jay Sean on his album cover. Photo courtesy of

Mark the date, students of Niagara University! Jay Sean is coming on Friday, April 1.

Sean is one of the first British-Asian crossover successes. He is well-known for his R&B hits: Down, which topped the Billboard Hot 100; Do You Remember, featuring Sean Paul and Lil Jon; and his newest song, Hit the Lights.

Last month he released his newest album, Freeze Time, which he currently is supporting by touring around the East Coast.

The Niagara University Student Government Association booked the concert. Program Director Kelliann Needham and Student Body President Christopher Zukas of NUSGA explained the process of how the concert came to be.

Last semester, NUSGA sent out a student-interest survey on potential artists. The survey asked questions on preferred genres and artists.

We could not have made a great decision without a survey on genres, said Needham.

Sean scored high in the R&B category. In the past, NU has hosted artists in other genres, including country and pop.

We wanted to shake things up this year and go in a different direction, said Zukas. Diversity is what we are bringing.
Mati Ortiz, director of Campus Activities, is enthused about the concert. We wanted to give the students what they asked for, she said.

With the popular vote for Sean, the school contacted his agent and set up a time and date up for the performance.

To start the process, the artist had to be booked.

Booking is a lot more difficult than students think, said Ortiz. The process is called ˜routing' and it is very long and timely.

The process involved a narrow time frame “ concerts work well on the weekend instead of a week day. It also involves ensuring other events will not overlap the concert, and clearing the Upper Level Gallagher Center gymnasium.

The opening act is Cali Swag District, a new R&B band that received many hits on YouTube. The band is well-known for its song, Teach Me How to Dougie.

Cali Swag District fits well with Jay Sean, said Needham. They are both R&B and mesh together.

Needham, Zukas and Ortiz stated they have received positive feedback from students. Amongst the excited students is one of NUSGA's senators of the sophomore class, Jeannine Alsous.

I am so excited. Being involved in NUSGA gives me the opportunity to work behind the scenes on concerts, said Alsous. As much as I love the previous acts that performed, I feel Jay Sean is going to bring a large and very unique audience to NU. I am one of his biggest fans and cannot wait to see him live.

Community service hours will be offered to volunteers who help set up and tear down the stage.

The concert will be held in the gymnasium in the Upper Level Gallagher Center. Doors open at 7 p.m. and the concert begins at 8 p.m. Tickets are still being sold The price is $10 for NU students and $20 for the general public. For more information or to volunteer for the event, call 286-7324 or email

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